The intention of this rebrand of Salem, Massachusetts is to show that Salem has more to offer than its tragic Witch Trial past. Salem has the largest collection of Federal era architecture in the world. Four historic districts have been set up throughout the city that feature houses and buildings built by some of Americas most famous Architects. In the rebranding of Salem, I felt as though I should show off the architecture that has shaped Salem's identity but has been unfortunately overshadowed by its violent past.
